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myinput.com™
(EQUS Surveys)

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Executive Opinion Interviews

Focus Groups

eSurvey™

e361™ Portal

For more information, or for questions regarding our service offerings, please contact us at info@equsgroup.com.

EQUS Group Inc. has developed a successful approach to obtain revealing, in-depth information from top decision-makers. We use, maintain and constantly update a carefully selected network of hard-to-reach Business and IT Executives.

Interviews and recruitment are done in-house at EQUS Group. We have discovered that typical telemarketers, and even some experienced recruiting agencies, are just not able to consistently reach the correct level of an organization’s decision-makers for in-depth interviews.

Our analysts have expertise in selected technologies which allow them to intelligently probe and obtain information, not commonly available to the more traditional analyst or interviewer.

Executive Opinion Interviewing methodology is used for collecting critical information about an organization’s decision-making process and purchasing/design-in criteria for our clients’ products and services. We often uncover specific product objections that are most likely to be encountered in the selling process. This information enables our clients to frame responses to anticipated objections in advance. It is like providing your sales team with a map of the customers’ decision environment so that they may prepare a more effective selling strategy. By understanding the design-in or purchasing criteria, your value proposition can be better tailored to resonate with decision-makers.

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For more than a decade EQUS Group has successfully used Focus Groups, a traditional qualitative market research technique, for focused discussions with small groups of participants. Through our Focus Groups, we are able to elicit  customer behavioral patterns, attitudes, perceptions and product/service reactions.

We select participants from our own panels or targeted external sources to ensure the highest quality insights. Groups are led by in-house certified moderators.

We often use this methodology for research in the areas of early product concept, packaging, positioning and creative visuals testing.  It is also helpful in evaluating trends, attitudes, and perceptions towards products and services.

Focus Groups offer our clients the unique opportunity to obtain information directly from face-to-face discussions with customers, capturing both the verbal and and the physical reactions of their target audience.

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Unlike other web survey offerings, we do not merely "post" surveys on the web. We use the interactive power of the web to create a powerful "information exchange dialog" with our clients’ customers. Intricate features such as intelligent branching and preference polling enable market research capabilities that far surpass those of other offerings. Thousands of person-hours of service creation, product development and validation have enabled us to create unparalleled service offerings

EQUS Group Inc. has a proven approach to conducting quantitative market research called eSurvey ™. Our goal is to provide statistically significant results that our clients can count on to make critical management decisions. We start with a carefully selected and compiled database of participants and craft an innovative personalized email invitation. Much experience and forethought has gone into developing scripts that are both unique and compelling, and designed to maximize response rates. The interactive on-line questionnaire is carefully designed and worded to avoid any unconscious bias and posted on our exclusive portal, myinput.com™.

eSurvey™ has been successfully implemented for our clients in such projects as

• Brand Audit: Gauging customers’ perception of our clients’ complete solution.
• Measuring Customer Satisfaction: Monitoring customer satisfaction on a regular basis.
• Product Marketability Metrics: Determining completeness of product solution, support, and documentation.
• Competitive Profiling: Identifying the strengths, weakness, and positioning of key competitors.
• Application Identification: Profiling the highest potential applications in new market segments.
• Channel Qualification: Determining the most suitable channel for each market segment.
• Strategic Partnering: Identifying and profiling the most appropriate partners.
• Measuring Marketing Programs Effectiveness: Determining the effectiveness of PR, Ads, published articles, data sheets, brochures, web content, app notes, and seminars in the marketing mix.

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Ongoing assessment of the voice of the customer is a pivotal point of ensuring success of a product/service in the constantly changing competitive marketplace. As never before, today’s dynamic technology markets demand companies to constantly evaluate carefully defined metrics at all stages of the product life cycle, with customer feedback available in real time. EQUS Group Inc. is striving to create Customer Intelligent Enterprises (CIEs) among our clients.

e361™, our new measurement-focused flagship offering for ongoing customer feedback and tracking, leverages the power of customer intelligence to improve the agility of market response to changing customer needs, tastes and evolving market dynamics. Using intelligent dashboards to disseminate data across the enterprise, e361™ overcomes the common problem of data being "siloed" and unavailable to decision makers and stakeholders.

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