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Recent Press Releases Questions or comments? EQUS Group Launches OpinionBridge™ Microsoft Vendor EQUS Group Inc. Chooses Redmond, WA For Newest Branch Location (August 1, 2006) EQUS Group Inc. Reveals New Client Service (March 13, 2006) (You can also read our older press releases in Press Release Archive) EQUS Group Launches OpinionBridge™ Date: July 17, 2008 EQUS Group Inc. (www.equsgroup.com) today announced the launch of OpinionBridge™, a new offering designed to gather customer and channel feedback on complex technology subjects. The new offering enables asynchronous feedback on market research projects, providing EQUS analyst staff with ways to use responses to a set of questions to craft progressive sets of questions and drill downs, thereby providing clients with much richer and in-depth data from surveys, interviews and other research methodologies. The offering solves several problems inherent in traditional research processes including not being able to trap respondent afterthoughts to a question, and the inherent problem of apriori crafted questions containing pre-suppositions. The offering is based on the Delphi and Jury-of-executive-opinion inquiry methods. Intended applications include new product and market explorations where our clients demand the most open-ended feedback possible. In addition, OpinionBridge™ is ideally suited for trapping feedback to complex questions from client sales teams and channel partners whose schedules do not allow for real time participation in research events such as focus groups and interviews. Asynchronous (or non-real time) feedback gathering coupled with highly engaged moderator interaction (also in non-real time) generates robust and well thought out data from these audiences, versus ad-hoc on-the spot responses to questions such as "how can we increase sales for item X?". "The launch of OpinionBridge™ is a very exciting event at EQUS and continues our 12-year tradition of innovation aimed at providing industry leading research and strategy solutions to our clients", according to Alan Nazareli, President & CEO of EQUS Group. For more information on OpinionBridge™, please contact us at info@equsgroup.com For more information on this press release, please contact Meadow Nichols at meadown@equsgroup.com Microsoft Vendor EQUS Group Inc. Chooses Redmond, WA Date: August 1, 2006 Microsoft continues to draw business and investment, to King County’s Eastside cities. EQUS Group Inc., a strategic vendor of market research and strategy development services to Microsoft, has chosen Redmond, WA as the location for their newest office. EQUS Group Inc., (www.equsgroup.com) the premier market research and strategy development firm for technology products and services, today announced the opening of its Redmond, WA Office. The new office will serve as a hub for the delivery of services to Microsoft, a client since 1999. EQUS Group is in the midst of a major expansion for 2007. The EQUS Group’s Redmond Office will be staffed by project managers and research analysts working on key Microsoft initiatives. According to Al Nazareli, CEO, this represents a cornerstone strategy in the expansion of The EQUS Group’s programs and markets. “We are excited about the opening of the Redmond office” states Dana Good, Senior Technical Analyst at EQUS, who is spearheading the new operation. “Our investment in Redmond is indicative of our firm belief in Microsoft’s continued success, and of our growing role as contributor to this success.” In addition to EQUS’ brick and mortar expansion, the San Jose-based firm will also be adding program offerings in the coming year. EQUS current offerings include EQUS Frontline™ and Enterprise 361™, which include digital dashboards for enterprise wide dissemination of customer metrics and which are built on the Microsoft Office SharePoint Portal Server For additional information on EQUS Group Inc., contact Renee Silas or visit www.equsgroup.com. About EQUS Group Inc.: Contact: CUSTOMERS STILL REIGN IN TODAYS MARKET San Jose based EQUS Group Inc. has released a whitepaper titled ‘Becoming a Customer Intelligent Enterprise”. This whitepaper is one of a series focused on providing market insight to clients and the public. San Jose, CA. – July 13, 2006 - San Jose based market research firm EQUS Group Inc. (www.equsgroup.com) has released a whitepaper titled ‘Becoming a Customer Intelligent Enterprise’ (CIE). ‘Becoming a Customer Intelligent Enterprise’, a thought leadership piece focusing on leveraging customer data and intelligence, is the newest addition to the EQUS Group’s knowledge bank. Businesses can use this information to increase their responsiveness and agility in an era of increased global competition for customers and markets. A recent Fortune magazine article notes that customer agility is a larger determinant of market success than company size. EQUS echoes this in their own business portfolio with offerings such as Enterprise 361™, providing clients with real-time market data and digital dashboard views into the Voice of the Customer. According to Dana Good, Senior Research Analyst at the EQUS Group, these programs offer our clients a real time, enterprise wide view into VOC through the creation of company-wide dashboards that enable decision makers to leverage customer metrics to make better strategic and tactical decisions. To request this white paper, schedule an in-house briefing or for further information on this press release please contact Renee Silas or visit www.equsgroup.com Contact: EQUS Group Inc Celebrates Milestone Anniversary Technology market research firm EQUS Group Inc. celebrates its 10th anniversary this year. EQUS Group founder and CEO, Al Nazareli, plans for the future with new programs and initiatives. San Jose, CA. – March 15, 2006 - The EQUS Group (www.equsgroup.com), a technology market research and strategy development firm, celebrates its 10th Anniversary this year. EQUS Group’s Founder and CEO, Al Nazareli hails the 10th Anniversary as a major milestone in the company’s success and leadership within the technology market research field. Nazareli notes, “The EQUS Group is uniquely positioned to grow into the next level, after having attained a magnificent milestone”. EQUS Group Inc. is in a strong position in the market to innovate and take advantage of new applications of technologies, such as blogging, in market research. In the decade since EQUS Group’s inception, they have developed the capacity to scale operations globally helping clients become successful in international markets. As EQUS supports their clients in conquering new markets, they also move forward with their own development and expansion. Nazareli notes that exciting changes are planned in the coming years including the scaling of services, client research into the global technology marketplace and the launch of several new initiatives. EQUS has developed several programs tailored to the unique needs of technology clients such as the recently launched EQUS Frontline™ Technology Sales Cycle Acceleration Program. In addition, EQUS Group’s Enterprise 361™ and e361™ customer measurement based services will enable the company to be at the forefront of technology marketing. As the EQUS Group looks to the future, it maintains a firm connection to its clients and supporters. Lou De La Garza, Chief Financial Officer states, “We thank our clients for supporting us and look forward to the next 10 years of working with them on their technology marketing challenges.” For additional information on EQUS Group Inc., contact Renee Silas or visit www.equsgroup.com. Contact: EQUS Group Inc. Reveals New Client Service Silicon Valley Based Market Research Firm Launches Powerful New Client Collaboration Technology San Jose, CA. - March 13, 2006 - EQUS Group Inc. (www.equsqroup.com) announced today the public launch of its new client service portal-based offering named EQUS Frontline™. The new offering is based on Microsoft Office SharePoint Portal Technology1. Renee Silas [1] Windows SharePoint Services is the engine for creating websites that enable information sharing and document collaboration, thereby helping to increase individual and team productivity. (http://www.microsoft.com/office/sharepoint/prodinfo/relationship)
EQUS Group Inc. Expands Services to International Markets (November 25, 2003) EQUS Group Inc. Completes Several Major Studies on Internet Security (September 10, 2003) EQUS Group Inc. Announces Creation of Charitable Foundation (July 7, 2003) EQUS Group Inc. Launches New Research Offering - Desision Log™ (December 2, 2002) EQUS Group Inc. Moves into Silicon Valley Office (December 1, 2002) EQUS Group Inc. Conducts eSurvey™ Research for Leading Broadband IC Supplier (May 31, 2001) EQUS Group Inc. Collaborates with Leading CRM Company (May 1, 2001) EQUS Group Inc. Commissioned by WRQ ( April 15, 2001) EQUS Group Inc. Commisioned by Bank of America (January 8, 2001) EQUS Group Inc. Unveils Redesigned Website (March 15, 2001) EQUS Group Inc. Launches myinput.com™ (January 3, 2000) EQUS Group Inc. Posts Record Revenues for 1999 (January 10, 2000) EQUS Group Inc. Appoints Bob Astop to Top Financial Spot (June 30, 1999)
EQUS Group Inc. Expands Services to International Markets San Jose, CA - November 25, 2003 - EQUS Group Inc. (www.equsgroup.com), a premiere marketing research and strategy development firm for technology products and services, today announced the immediate expansion of its research and marketing strategy services to technology company clients operating in international markets. Since its founding in 1994, EQUS Group Inc. has successfully served the North American market research needs of many companies, including Fortune 500 clients. Recently, the company came to recognize that in addition to being able to serve the needs of its current North American clients who operate or sell products overseas, the added focus on markets in Asia, Europe and Latin America would give EQUS Group Inc. the opportunity to serve new clients based in those areas. As part of its international expansion plans, EQUS Group Inc. has appointed two new managers. Anant Bhattacharya has been named manager for Asian research, and David Thompson as manager for European and Latin American research. Al Nazareli, President and CEO of EQUS Group Inc., called the international expansion a natural business progression for the ten-year-old company. "We have already been serving international market research needs for some of our U.S. based clients and have also worked with companies in countries as far away as Israel and Singapore”, said Nazareli. We believe the added international focus brought by our newly appointed research managers will improve our ability to serve current clients and gain new ones in those markets." About EQUS Group Inc. Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, EQUS Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. EQUS Group Inc. is distinguished in the high-tech industry by its analysts's in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on EQUS research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra. For more information: Bob Sandler EQUS Group Inc. Completes Several Major Studies on Internet Security About EQUS Group Inc. Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, EQUS Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. EQUS Group Inc. is distinguished in the high-tech industry by its analysts's in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on EQUS research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra. For more information: Bob Sandler EQUS Group Inc. Announces Creation of Charitable Foundation San Jose, CA - July 7, 2003 – EQUS Group Inc. (www.equsgroup.com), a premiere marketing research and strategy development firm for technology products and services, is pleased to announce the creation of a charitable foundation to serve those in need in communities where EQUS Group Inc. does business.The EQUS Foundation gives generously to community groups, such as City Ministries, which provided the homeless with meals on Thanksgiving and on other occasions. The Foundation has also recently formalized a giving process to encourage its employees and clients to participate, and has instituted a program to encourage research participants, who receive honorariums for their valuable time, to donate to the United Way, the Red Cross, or other local charities of their choice.Al Nazareli. President and CEO of EQUS, called the EQUS Foundation an invaluable part of the company’s corporate culture.“We at EQUS believe that you get out of life what you give back ten-fold, and this Foundation is our own small way of helping out in the communities where we do business. We encourage our employees, our clients and research respondents to donate when they can. We, and those the Foundation serves, are most grateful any donations received.” About EQUS Group Inc. Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, EQUS Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. EQUS Group Inc. is distinguished in the high-tech industry by its analysts's in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on EQUS research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra. For more information: Bob Sandler EQUS Group Inc. Launches New Research Offering - Decision Log™ Seattle, WA - December 2, 2002 – EQUS Group Inc. (www.equsgroup.com), a premiere marketing research and strategy development firm for technology products and services, today announced the launch of its new marketing research offering, Decision Log™, an online journal product that enables decision makers to keep track and then quantify a project’s decision-making processes. Using a password-protected on-line web log specially created for each respondent, users jot down comments, ideas, frustrations, daily experiences and other information. Decision Log™’s proprietary tools enable EQUS Group Inc. to collect attributes of a specific purchase process that can often be missed in traditional quantitative and qualitative interview. Traditional interviews are events that only provide a snapshot in time during a decision process. While Decision Log™ is designed to augment rather than replace traditional interviews and is designed to be used as part of an interview process or to capture additional thoughts after a formal focus group, its unique and proprietary journal process creates the ability for EQUS Group Inc. to trap the decision process as it happens and create data rich decision maps. David Thompson, EQUS’ Research Manager for Europe and Latin America, says Decision Log™ has significantly enhanced the richness of the data captured from each respondent. “We’re experiencing increased respondent involvement, and they are reporting enjoying the process”, said Thompson. “Respondents are therefore willing to take the time to report details often not captured in traditional interviews.” About EQUS Group Inc. Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, EQUS Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. EQUS Group Inc. is distinguished in the high-tech industry by its analysts's in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on EQUS research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra. For more information: Bob Sandler EQUS Group Inc. Moves Into Silicon Valley Office San Jose CA - December 1 , 2002 - EQUS Group Inc. (www.equsgroup.com) has recently moved into new Silicon Valley offices in downtown San Jose. The strategic location, in the heart of downtown on 95 South Market Street will serve as both an analysis and consulting operation to service existing local clients and as a business development office as the company expands it client base."EQUS Group Inc. is currently in an aggressive client acquisition mode" notes President & CEO Al Nazareli. Our ability to continue to create value for existing and new clients is what has sustained is through the downturn in the tech sector. We believe our ability to continue to grow is pivotal to sustaining our business growth" Adds John Gregory, General Manager, "We have continued to innovate and grow and our clients have responded well to our evolving offerings. We believe the key to sustained success in 2003 and beyond is to continue strategic and well conceived growth-and avoiding the deer-in-the-headlights mentality at all costs. About EQUS Group Inc. Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, EQUS Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. EQUS Group Inc. is distinguished in the high-tech industry by its analysts's in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on EQUS research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra. For more information: Bob Sandler Market Research Breaks New Barriers. EQUS Group Inc. announces strategic collaboration with Interactive Netcasting Systems (INSINC) - the leading full-service streaming media company which will revolutionize the market research process. Seattle, WA - October 3, 2001 - EQUS Group Inc. (www.equsgroup.com), a leading high technology research and strategy development company, announces the establishment of a collaborative agreement with INSINC (www.insinc.com), the leading full-service streaming media company. Under this agreement, EQUS Group Inc. will use INSINC's state-of-the-art video streaming and web casting technologies to develop innovative new methodologies in research techniques, including one-on-one interviews, advertising tracking, online focus groups, concept validation, brand testing, and other market research initiatives. "This collaboration is a quantum leap in the integration of technology into market research," says Al Nazareli, President and CEO of EQUS Group Inc. "Our pioneering and innovation have been the cornerstone of our client success in the past, leading to cutting edge research techniques, including our eSurvey™ program and survey site, myinput.com. The collaboration with INSINC takes research innovation to a whole new level. We are proud to be the global front runner in this field." Hugh Dobbie President of INSINC commented, "We are delighted about forming the collaborative agreement with EQUS Group Inc.. The innovative approach to designing and building a tailored marketing research application incorporating the power of streaming media is definitely unique. They are one of the few North American companies that have internalized the power of technology to reshape offerings that will no doubt translate to versatility, flexibility and efficiency for their client base." EQUS and INSINC teams are preparing to unveil the first application within the next 30 days. Several additional research offerings are planned for the next twelve months and will become part of the Nazareli program offering. About EQUS Group Inc. Founded in 1994, EQUS Group Inc. is a global leader in the high technology marketing research and strategy development field. With offices in Seattle, WA, Silicon Valley, CA and Vancouver BC, Canada, EQUS Group Inc. clients extend across the globe from the United States, Canada, Israel and Singapore. Specializing in bring high technology products and service to market, EQUS Group Inc. has worked extensively with global technology leaders such as Acer, Altera, Bank of America, BEA Systems, Microsoft, Macromedia, PMC-Sierra, Mitsubishi Electronics and WRQ and is also a research partner with Hitachi Data Systems (Singapore). About Interactive Netcasting Systems Interactive Netcasting Systems (INSINC) is a leading streaming media infrastructure company. INSINC provides broadcast production services, proprietary presentation tools and a terrestrial and satellite Internet protocol network for high value corporate netcasting solutions. The company's corporate clients include: CBS, Hewlett Packard, Sprint Canada, Globe & Mail's ROBTv, Shaw Communications, Corus, YTV, Rogers Communications, CTV, GM, Merrill Lynch, SAP, Sprint, 360 Networks, VISA, Bank of Montreal, and Scotia Capital. For more information: Bob Sandler EQUS Group Inc. Conducts eSurvey™ Research for Leading Broadband IC Provider Seattle, WA - May 31, 2001 - EQUS Group Inc. (www.equsgroup.com), a leading high technology research and strategy development company, has been commissioned by PMC-Sierra, a leading broadband IC provider, to conduct a study using EQUS Group Inc. eSurvey™ to measure brand awareness and equity. eSurvey™ is a quantitative research survey conducted for the purpose of obtaining empirical evaluations of attitudes, behavior or performance. Qualified respondents are invited via email to participate in the web-based survey. After participants complete the survey and submit their response, their answers are instantly transferred to a statistical software program for frequency and cross-tabulation calculations. Selective participants, representing design managers and engineers, will be invited to complete the web-based survey designed to trap top-of-mind awareness for the PMC-Sierra brand and product lines. “Our eSurvey™ service will provide our client with the ability to measure their awareness amongst their customers and target market,” says Al Nazareli, President and Founder of EQUS Group Inc. “This information is invaluable to companies as they evaluate the success of their own marketing initiatives and plan for future awareness campaigns.” PMC-Sierra plans to continue their brand building initiatives upon the completion of the study. For more information contact: Bob Sandler EQUS Group Inc. Collaborates with Leading CRM Company on Knowledge Creation Partnership Seattle, WA - May 1, 2001 - EQUS Group Inc. (www.equsgroup.com), a leading high technology research and strategy development company, is collaborating with Bellevue, WA-based Onyx Software on the first of several knowledge-based initiatives to provide Onyx with market intelligence on a variety of high technology topics. The first of these initiatives, a white paper discussing the critical decision making factors to selling CRM applications in the evolving economy, will be presented during Onyx’s North American conference tour. For more information: Bob Sandler EQUS Group Inc. Commissioned by WRQ for Primary Research Study on Verastream™ Product Seattle, WA - April 15, 2001 - EQUS Group Inc. (www.equsgroup.com), a leading high technology research and strategy development company, has been commissioned by WRQ, a leading provider of enterprise integration software, to conduct a Wave Series™ of interviews with technology decision-makers from Fortune 500 companies to discuss e-marketplace initiatives within their companies. Selected technology executives from across the United States will be invited to participate in the exclusive web-cast Wave Series™ focus groups. An initial wave of web-cast focus group sessions will be held to investigate and explore specific challenges in integrating legacy software systems to e-marketplace trading exchanges. A secondary wave, conducted through significantly smaller web-cast discussions with the same executives, will be used to probe further into the specific issues discussed during the initial sessions while exploring the solution expectations of the Verastream™ integration software product. The web-cast will be used to illustrate solution diagrams to focus group participants. “We are extremely excited to be working with such a high caliber company as WRQ in the Seattle area,” says Al Nazareli, President and Founder of EQUS Group Inc.. “We are looking forward to continuously working with the WRQ team and building upon this mutually beneficial relationship.” EQUS Group Inc. will conduct a final session in the Wave Series™ discussion groups through one-on-one interviews to identify potential market opportunities for the launch of the WRQ Verastream™ product. For more information contact: Bob Sandler EQUS Group Inc. Commissioned by Banc of America for Primary Research Study on eBusiness Platform Seattle, WA – January 8, 2001 - EQUS Group Inc. (www.equsgroup.com), a leading high technology research and strategy development company, has been commissioned by the e-Commerce division at Bank of America, a leading financial institution, to conduct a study on the early adopters of the Business Center, an online platform that integrates business tools designed to help small business owners. Bob Sandler EQUS Group Inc. Unveils Redesigned Website Seattle, WA - March 15, 2000 - EQUS Group Inc. (www.equsgroup.com) today unveiled their new web site designed to showcase the firm's outstanding client list and impressive service offering for technology based companies. Bob Sandler EQUS Group Inc. Launches myinput.com™ San Jose, CA - January 3, 2000 - EQUS Group Inc. (www.equsgroup.com) announced today the launch of myinput.com™. The web site is a password and user ID only accessible site where the company posts web surveys using their proprietary eSurvey™ process. Bob Sandler EQUS Group Inc. Posts Record Revenues for 1999 Bob Sandler EQUS Group Inc. Appoints Bob Astop to Top Financial Spot Seattle, WA - June 30, 1999 - EQUS Group Inc. (www.equsgroup.com) announced today the appointment of Bob Astop as Chief Financial Officer to the rapidly expanding firm. Bob Sandler |
EQUS in the Press Click on links below to view or download media articles about EQUS Group research
Also seen in Forbes, eSource Canada, dBusiness News, CNS Magazine, and Yahoo! Finance
Wall Street Beat: Dow Means Little to IT (EQUS Group Inc. featured in InfoWorld, October 6, 2006) Also seen in: ComputerPartner, ComputerWorld, TechWorld Also seen in: OpenNetworks Thumb Drives and Data Thievery (EQUS Group Inc. featured in eWeek, September 20, 2006) How the World Wide Web Was Lost Onyx Software: Charting a Course in a Turbulent Economy
For any press-related matters, please contact us at pr@equsgroup.com |
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