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EQUS Group offers a full range of market research services tailored to technology industry needs

EQUS research is custom designed with a thorough understanding of our client's marketing objectives. Our research often includes multiple methodologies, each used during a different phase of the project. For example, eSurvey™, our on-line quantitative methodology, can be followed by a more qualitative approach of one-on-one interviews to drill down into greater depth on complex issues. Our research helps ensure your product success by representing the Voice of the Customer™.

Research methodologies

Our research methodologies range from highly qualitative in-depth phone/on-site Executive Opinion Interviews to Focus Groups with a variety of audiences, led by our in-house, carefully trained moderators, to the quantitative eSurvey™, developed and hosted in-house.

EQUS Group uses a combination of traditional methodologies as well as innovative, cutting-edge techniques developed in-house in four main research categories.

Optimizing the power of the Web

EQUS Group has been a pioneer of the Internet since 1997. We embraced the web as a viable data collection tool long before traditional research firms.

Our exclusive web portal, myinput.com™, is used for all EQUS online eSurvey™ initiatives.

Our ground-breaking work has led to the development of e361™, our measurement-focused flagship offering, for ongoing customer feedback and tracking.

Learn More

EQUS Group programs help our clients achieve success in a dynamic, competitive marketplace. You can learn more about our programs in the Framework section.