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The Science of Technology Marketing™
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Knowledge Center - EQUS Braintrust™

Welcome to EQUS Braintrust™, our knowledge center highlighting our work in the area of technology marketing.
The EQUS team prides itself on its deep understanding of key factors for success in the technology industry. Our mission is to share our knowledge to further your success in this competitive environment. A variety of materials are available here for you to view and download.

EQUS Insights Series Whitepapers

Becoming a Customer Intelligent Enterprise (CIE)

The Science Of Technology Marketing 

For comments, requests and suggestions on EQUS Insights™ Series whitepapers, please contact us at insights@equsgroup.com

EQUS Industry Reports

Big Screen Plasma to Ipod - Mobile Devices as the New Entertainment

Corporate IT Outlook for 2007

Corporate IT Outlook for 2007: Software as a Service

Corporate IT Outlok for 2007: 64-bit Adoption

Corporate IT Outlook for 2007: IT Outlook Budget

Corporate IT Outlook for 2007: Security & Privacy

EQUS Group Inc. Capabilities Briefs

Enterprise Research

Semiconductor Research

Small Business Research

 

EQUS in the Press

IT Execs Expect to Strengthen Budgets in 2007 (EQUS Group Inc. featured in NetworkWorld, October 10, 2006)

Wall Street Beat: Dow Means Little to IT (EQUS Group Inc. featured in InfoWorld, October 6, 2006)

CIO Survey: IT Spending Projections Slipped in Q3 (EQUS Group Inc. featured in ComputerWorld, October 2, 2006)

Thumb Drives and Data Thievery (EQUS Group Inc. featured in eWeek, September 20, 2006)

How the World Wide Web Was Lost

Onyx Software: Charting a Course for CRM Success in a Turbulent Economy

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