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For more than a decade EQUS Group has successfully used Focus Groups, a traditional qualitative market research technique, for focused discussions with small groups of participants. Through our Focus Groups, we are able to elicit  customer behavioral patterns, attitudes, perceptions and product/service reactions.

We select participants from our own panels or targeted external sources to ensure the highest quality insights. Groups are led by in-house certified moderators.

We often use this methodology for research in the areas of early product concept, packaging, positioning and creative visuals testing.  It is also helpful in evaluating trends, attitudes, and perceptions towards products and services.

Focus Groups offer our clients the unique opportunity to obtain information directly from face-to-face discussions with customers, capturing both the verbal and and the physical reactions of their target audience.

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