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Technology Specialization Cores

As a result of our focus on technology and our cumulative industry experience, we are able to deliver not only valuable information but unparalleled insights into each strategy we recommend.

Our clients receive clear and meaningful market intelligence with recommendations that can be immediately incorporated into their strategic planning. We hold a half day workshop with all clients at the end of a project to present the significant data and deliver our expert analysis and recommendations. Our clients are able to more fully understand their marketing options through our analysis.

Our specialization cores are:

• Enterprise Computing
• System Components
• Consumer Electronics
• Wireless Technologies
• Communications & Networking

Enterprise Computing

At EQUS Group Inc., our enterprise computing experience has enabled us to understand your enterprise customer's mindset to ensure a compelling value proposition, effective competitive positioning and what it takes to have a satisfied customer. We have been particularly successful in uncovering the obstacles and barriers to adoption of complex and mission-critical hardware and software solutions within the IT infrastructure. Our work has provided companies with pre-emptive enterprise decision-making frameworks, enabling genuine breakthroughs in competitive selling.

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System Components

We have several team members who, combined, have over 30 years experience in the Components industry. This insider knowledge gives us a unique level of understanding of the marketing needs of the Components industry and the complexities involved in crafting strategies for the design engineering community.

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Consumer Electronics

Consumers with infinite choices and plummeting prices need to be captivated. Price is not enough. Effective emotional appeals need to be engineered into all aspects of the product offering; from features and aesthetic packaging to message creation and placement. We have helped clients design and successfully launch a wide array of products, such as notebook computers, graphics accelerators, joy sticks, scanners, digital cameras and PDAs.

Usability labs and focus groups are essential Consumer Electronics research processes. We have held over 500 focus groups in this area, many to help designers focus on the most marketable feature sets and the highly preferred user interfaces. When the focus groups and usability labs are completed early in the product cycle, this information helps significantly lessen the risks of product failure.

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Wireless Technologies

We cover the business and the technology of wireless, from technologies like 3G, Wi-Fi and bluetooth, to satellite, broadband, equipment, semiconductors, software and security.

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Communications & Networking

Complex communication infrastructures and rapidly changing global standards necessitate decision-making frameworks and scenario planning for today's networked environments. Our deep experience base in data communications, telecommunications and networking  enables us to define and validate product and service launch models, and to enable companies to engineer sales processes that significantly increase competitive value and collapse sales cycles. Our expertise encompasses SAN, LAN, WAN and Metro architectures, as well as fixed and wireless broadband communications infrastructure. Our communication clients include Telus, T-Mobile, Wavelink, and Vixel.

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capabilities briefs:

Enterprise Research

Semiconductor Research

Small Business Research