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EQUS Group Inc. has developed a successful approach to obtain revealing, in-depth information from top decision-makers. We use, maintain and constantly update a carefully selected network of hard-to-reach Business and IT Executives.

Interviews and recruitment are done in-house at EQUS Group. We have discovered that typical telemarketers, and even some experienced recruiting agencies, are just not able to consistently reach the correct level of an organization’s decision-makers for in-depth interviews.

Our analysts have expertise in selected technologies which allow them to intelligently probe and obtain information, not commonly available to the more traditional analyst or interviewer.

Executive Opinion Interviewing methodology is used for collecting critical information about an organization’s decision-making process and purchasing/design-in criteria for our clients’ products and services. We often uncover specific product objections that are most likely to be encountered in the selling process. This information enables our clients to frame responses to anticipated objections in advance. It is like providing your sales team with a map of the customers’ decision environment so that they may prepare a more effective selling strategy. By understanding the design-in or purchasing criteria, your value proposition can be better tailored to resonate with decision-makers.