Date: July 17, 2008
Location: San Jose, CA

Silicon Valley Research Group (www.siliconvalleyrg.com) today announced the launch of OpinionBridge™, a new offering designed to gather customer and channel feedback on complex technology subjects. The new offering enables asynchronous feedback on market research projects, providing EQUS analyst staff with ways to use responses to a set of questions to craft progressive sets of questions and drill downs, thereby providing clients with much richer and in-depth data from surveys, interviews and other research methodologies. The offering solves several problems inherent in traditional research processes including not being able to trap respondent afterthoughts to a question, and the inherent problem of a priori crafted questions containing pre-suppositions.

The offering is based on the Delphi and Jury-of-executive-opinion inquiry methods. Intended applications include new product and market explorations where our clients demand the most open-ended feedback possible. In addition, OpinionBridge™ is ideally suited for trapping feedback to complex questions from client sales teams and channel partners whose schedules do not allow for real time participation in research events such as focus groups and interviews. Asynchronous (or non-real time) feedback gathering coupled with highly engaged moderator interaction  (also in non-real time) generates robust and well thought out data from these audiences, versus ad-hoc on-the spot responses to questions such as "how can we increase sales for item X?".

"The launch of OpinionBridge™ is a very exciting event at Silicon Valley Research Group and continues our 12-year tradition of innovation aimed at providing industry leading research and strategy solutions to our clients", according to Al Nazarelli, President & CEO of Silicon Valley Research Group.

For more information on OpinionBridge™, please contact us at info@siliconvalleyrg.com

For more information on this press release, please contact Meadow Braly at meadowb@siliconvalleyrg.com