Seattle, WA - May 1, 2001 - Silicon Valley Research Group Inc. (www.siliconvalleyrg.com), a leading high technology research and strategy development company, is collaborating with Bellevue, WA-based Onyx Software on the first of several knowledge-based initiatives to provide Onyx with market intelligence on a variety of high technology topics. The first of these initiatives, a white paper discussing the critical decision making factors to selling CRM applications in the evolving economy, will be presented during Onyx’s North American conference tour.

Highlighting key findings from qualitative interviews with high level IT executive decision makers of Fortune 1000 companies, the research validated the critical decision making factors found to be of highest priority with executive IT decision makers. Key factors include the ability to measure ROI and the ability to increase customer satisfaction while decreasing resources allocated to the application’s implementation. “We are very excited about this collaboration with a market leader such as Onyx Software,” says Al Nazarelli, President and Founder of Silicon Valley Research Group Inc., “Over the next several months, we will be taking advantage of our knowledge base in the IT sector and expect to create great results from this collaboration." The research white paper will be presented by Onyx during a number of conferences being held across North America, including New Orleans, LA and Toronto, Canada.

For more information:

Bob Sandler
EQUS Group Inc.
pr@siliconvalleyrg.com