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What is EQUS?

EQUS is a global market research and strategy development firm focused exclusively on technology products and services.

Founded in 1994, EQUS Group Inc. is distinguished in the high-tech industry by its advanced research methodologies facilitating obtainment of hard-to-get data. EQUS' ability to deliver unequalled insight into technology market dynamics is as a result of an outstanding research team of analysts with in-depth knowledge of technology. 

We employ cutting edge, custom research techniques to provide you with the most accurate and, above all, most actionable market intelligence and strategic direction. Our team's technology knowledge base enables us to quickly understand your products and services, as well as the unique market space you compete in. You do not waste valuable resources teaching us about your product or your marketplace. This dramatically reduces project turnaround time and is a key differentiator from more generic research companies.

Corporate clients that rely on EQUS research when planning marketing campaigns and strategic initiatives include leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra.

Global Expertise

Our global capabilities continuously cross new borders. Over several years, the EQUS team has extended research efforts beyond U.S. borders to include international projects in Canada, UK, Germany, France, Sweden, Poland, Israel, India, China, South Korea, Taiwan, Singapore and Japan.

EQUS Outreach

We strongly believe in sharing our knowledge and expertise with business and technology communities. EQUS Group Inc. offers a collection of whitepapers, articles and reports available to site visitors in the EQUS Knowledge Center.

EQUS Vision

We are a distinctive and exciting marketing research services company focused on delighting our clients. We are highly valued by our clients, employees and shareholders, respected by our competitors and prized in the business community for our vital contribution to the field of marketing.

EQUS Values

We believe, above all, in total commitment to our clients, their projects and the delivery of superior, timely output on every project we undertake.

We hold the highest regard for all individuals who contribute to our vision and recognize that our most valuable asset is the intellect, imagination, hard work and dedication of our people.

We are committed to constantly improving and innovating our processes and methodologies. Every client project is an opportunity to surpass ourselves.

We are thankful for the opportunity to demonstrate our talents and abilities and make such a vital contribution to the businesses we engage with and communities we live in.